Social Media Marketing for Los Angeles Trades
Before a homeowner books a plumber or roofer, they often open the company's Instagram or Facebook page to see whether the crew is active and doing good work this month. Platinum Web Studio's social media marketing manages Facebook, Instagram, and X (Twitter) in every core plan, adds TikTok on request, and runs paid social ads for Los Angeles trades and local businesses, using real job photos and radius targeting around your service area so posts turn into calls.
What Social Media Marketing Looks Like for a Trade Business
The posts that work for trades are the ones only your company can make: a before-and-after of a panel upgrade, a thirty-second clip of the crew finishing a repipe, a screenshot of last week's five-star review. We plan them, write the captions, and schedule them, and we reuse the same material as posts on your Google Business Profile, which our Google Business Profile management service keeps active.
Your crew's phone photos and clips are edited to a clean, consistent look through our photo and video editing service, and profile images, covers, and post templates match your brand through our graphic design service.
What Each Social Media Plan Includes
Every plan includes profile optimization, cover and profile image design, a content calendar, and a monthly report. The plans differ in reach and effort: Basic manages 2 platforms with 3 posts a week; Growth manages 3 platforms with 5 to 7 posts a week and adds community replies, spam removal, and daily Instagram stories; Booster manages 5 platforms with 7 to 10 posts a week and adds creative videos and influencer targeting.
Post Formats, Sizes, and Posting Schedule by Plan
Each post is exported at the size its placement expects. Meta's Ads Guide lists 4:5 at 1440 x 1800 pixels as the recommended image for Instagram feed ads and 9:16 at 1440 x 2560 pixels for Instagram Stories ads, and it advises keeping roughly the top 14% and bottom 35% of a Story free of text and logos so the interface does not cover them. We cut every job photo into both shapes, so the same before-and-after works as a feed post and a Story.
The posting schedule follows the published plan: Basic posts 3 times a week across 2 platforms; Growth posts 5 to 7 times a week across 3 platforms with daily Instagram stories, community replies, and spam removal; Booster posts 7 to 10 times a week across 5 platforms and adds creative videos for Facebook and X, Facebook community creation, and Instagram influencer targeting. Every plan starts with Facebook, X (Twitter), and Instagram profile optimization, cover and profile logo design, and a content calendar, and ends each month with a report.
Paid Social Ads for Local Service Businesses
Paid social works best for trades in two jobs: retargeting people who visited your website but did not call, and instant form campaigns aimed at the neighborhoods you serve. Meta's Marketing API targeting reference (Basic Targeting) lets an ad set target a radius of 1 to 80 kilometers (0.63 to 50 miles) around an address or map point, or a list of ZIP codes, so a Van Nuys plumber can run ads around the shop instead of across all of Los Angeles County. We start on a small daily budget, track which campaigns produce calls and booked jobs in the monthly report, and only then scale the spend. To talk through ads and a posting plan, book the free 15-minute call on our contact page.
Social Media Marketing Plans: Basic, Growth, and Booster
Month-to-month plans, each quoted after the free 15-minute call. Or call or WhatsApp us on (424) 512-1132 to talk through the right plan for your business.
Basic
- Facebook, X (Twitter) & Instagram profile optimization
- Account management for 2 platforms
- Creative images, cover & profile logo design
- Content calendar
- 3 posts per week
- FB timeline posting, group sharing, targeted page likes, CTA button, insight monitoring
- X (Twitter): posts, targeted followers, hashtag research
- Instagram: image sharing, targeted followers, hashtag research, tagging
- Monthly report
Growth
- Everything in Basic, plus:
- Account management for 3 platforms
- 5 to 7 posts per week
- FB community replies, spam deletion, targeted community joins & shares
- X (Twitter) lists creation
- Instagram comments & likes management, daily stories management
- Monthly report
Booster
- Everything in Growth, plus:
- Account management for 5 platforms
- 7 to 10 posts per week
- FB creative videos & community creation
- X (Twitter) creative videos
- Instagram influencer targeting & business account handling
- Monthly report
Social Media Marketing Questions
Platinum Web Studio's social media management runs on three monthly plans, Basic, Growth, and Booster, with no long contract, and each is priced after a free 15-minute call scoped to the platforms and posting frequency you need. Basic covers 2 platforms and 3 posts a week, Growth 3 platforms and 5 to 7 posts, and Booster 5 platforms and 7 to 10 posts; call (424) 512-1132 to book the call.
Social media ads work for contractors mainly in two ways: retargeting people who already visited your website, and instant form campaigns aimed at specific trades and neighborhoods rather than the whole county. Platinum Web Studio starts retargeting on a small daily budget and scales only the campaigns that book appointments.
An HVAC or plumbing company should post real before-and-after job photos, short videos of the crew at work, screenshots of recent reviews, and seasonal reminders such as AC tune-ups before summer. Platinum Web Studio produces and schedules these posts and reuses them as Google Business Profile posts with a call button.
A service business should post on a steady schedule it can keep, because a predictable rhythm builds an audience better than bursts of activity followed by silence. Our plans range from 3 posts a week on Basic to 5 to 7 on Growth and 7 to 10 on Booster, all planned in a content calendar.
We manage Facebook, Instagram, and X (Twitter) in our core packages, with account management scaling from 2 platforms on Basic to 3 on Growth and 5 on Booster, and TikTok added on request when your customers spend time there. Each platform gets content cut for its format instead of one post copied everywhere.
We handle social media content creation from start to finish, including creative images, cover and profile designs, captions, and a monthly content calendar planned around your services and seasons. Your own job photos and crew videos make the best posts, so we show your team what to shoot on site and edit what they send.
Social media marketing brings more inquiries when every post and ad points to a clear next step, such as a call button, a booking link, or a contact form, instead of only collecting likes. We track calls and form requests from social in the monthly report, so you can see which posts and campaigns produced inquiries.
No, Platinum Web Studio's social media management runs as a monthly plan with no long contract, so you can move between Basic, Growth, and Booster or stop if the monthly report does not show results. Most owners start on the plan that matches how many platforms they already use.
Ready To Expand Your Business?
Book a free 15-minute call. We look at the platforms your customers use, what your competitors post there, and recommend the plan that fits your trade and budget.
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