How Mirocraft Appliance went from invisible online to hiring two more technicians
A family-run appliance repair company in Los Angeles with great work and almost no online presence. Here's what we built and what changed.
Google Maps
Ranking
for appliance repair searches in their service area
Inbound calls
Daily
from a phone that used to sit quiet
Technicians hired
+2
to keep up with booked appointments
The problem
Mirocraft had years of happy customers and almost none of that showed up online. The website didn't rank, the Google listing was thin, and calls that came in while the owner was under a dishwasher went to voicemail. Competitors with worse work but better listings were getting the jobs.
What we built
Rebuilt the website around the phone call
Service pages for each repair type, click-to-call on every screen, and a form that texts the owner instantly. Fast on mobile, where most of their customers search.
Fixed and fed the Google Business Profile
Correct categories and services, real job photos, weekly posts, and a steady flow of review requests after every completed repair.
AI follow-up that books the job
Every lead, whether a missed call or a form, gets an instant text back and an automated sequence that books the appointment without the owner chasing anyone.
The result
The listing started ranking on Google Maps, the phone started ringing every day, and the AI follow-up booked appointments the owner never had to chase. The bottleneck moved from "not enough calls" to "not enough hands," so Mirocraft hired two more technicians.
"Before Platinum we were invisible online. Now we rank on Google Maps, our phone rings daily, and their AI follow-up system books appointments for us automatically. We've had to hire two more technicians just to keep up."
Want the same system for your trade?
We run this exact setup for HVAC, plumbing, electrical, and construction companies across Los Angeles.